1-800-WiFi.COM The Possibilities are here....
CONTACT EMAIL: Steve@1800WiFi.COM if you or your company is interested in discussing a business relationship.
Concept Plan for 1-800-WiFi.COM
Business Concept Plan
The concept we are presenting is for a WiFi based business that can be explored and eventually developed in a number of different ways.
Concept Origination
This concept grew out of the obvious widespread adoption of the WiFi standard and the ever growing list of uses. The proven uniquely branded marketing strategy of an “800” version vanity toll free number coupled with the corresponding internet domain name(s) of the same spelling and likeness, have been adopted by numerous Fortune 500 companies which have resulted in a major benefit, whereas, it has allowed their product/service identity to be stronger in the minds of the consumers and, in turn, have produced higher revenues for the product/service. This uniquely branded marketing strategy can be utilized throughout
Currently we own the following list of intellectual property:
Top Level Vanity Toll Free Number:
+1-800-WiFi.COM (1-800-943-4266, the 943-4266 spells WiFi-COM on the numerical phone keypad)
Internet Domain Names:
http://1800WiFi.COM
http://800-WiFi.COM
http://800WiFi.COM
As you may or may not be aware, the availability of Vanity Toll Free Numbers with the "800" exchange are VERY rare but to get one of this stature and to brand it with the associated Domain Name has unlimited potential.
The original toll-free exchange - the phrase 'toll-free' and the 800 toll-free exchange have become branded in the minds of consumers. “800” is to toll-free numbers as “.com” is to US domain names. Other exchanges (i.e. 888, 877, 866), are much more likely to be confused and consumers often “default” to dialing the 800 version of toll free numbers.
We liken 1-800-WiFi.COM to the following list of companies, which represent a small sampling that are experiencing much success utilizing this strategy:
http://www.1-800-COLLECT.com
http://www.1-800-MATTRESS.com
http://www.1-800-CALLATT.com
http://www.1-800-CONTACTS.com
http://www.1-800-PETMEDS.com
http://www.1-800-DENTIST.com
http://www.1-800-GOT-JUNK.com
Proven Success
1-800 Vanity numbers have proven to increase advertising response rates by 25% or more because vanity phone numbers are 6-10 times more likely to be remembered as compared to a numeric phone number
Retention
1-800 Vanity numbers are easy to remember, resulting in calls, which would otherwise be lost from those customers who are not able or not willing to write down a phone number when they hear it
Product/Service Association
Consumers associate 1-800 Vanity numbers with specific products or services. When a decision is made about a particular product or service, if a consumer remembers a number from an advertisement, he or she will dial it first
Credibility
1-800 Vanity numbers tell the consumer that your company is established, having the most recognizable phone number pertaining to your industry as opposed to your competitor down the street
Increased Advertising Reach
1-800 Vanity numbers become imprinted in a prospect's memory. Long after an advertising campaign is completed, vanity numbers continue to produce calls.
Brands like 1-800-FLOWERS, 1-800-PETMEDS, 1-800-CONTACTS, and 1-800-DENTIST are built around vanity phone numbers for one simple reason - THEY
In fact, over 50% of Fortune 500 companies use 1-800 vanity numbers
Potential customers have a very difficult time remembering your numeric phone number and are unable to quickly get in touch with you when they need your services.
90% of Americans say they use toll free numbers
A productive ad featuring a vanity number can generate a response rate of 25% or better.
A Chicago Tribune advertising survey found that advertisers using vanity numbers were getting ten times the amount of response to those advertising with a local numeric number.
http://www.1-800-COLLECT.com
http://www.1-800-MATTRESS.com
http://www.1-800-CALLATT.com
http://www.1-800-CONTACTS.com
http://www.1-800-PETMEDS.com
http://www.1-800-DENTIST.com
http://www.1-800-GOT-JUNK.com
Market Gap
As we are seeing the widespread uses for the WiFi (IEEE 802.11a,b,g,n), WiMAX (IEEE 802.16) and cellular platforms, there is an evident picture that there is a great need to develop a company/destination portal to market the best in class and most needed products/services for the consumers (business/residential).
To create a business around this opportunity, we have decided to explore several possible business models. To date, we have considered the following approaches, and are receptive to suggestions for other ideas.
Possible Business Models
Service-Oriented Business
· Market advertising services specific to the consumers given location by either wholesaling or retailing to national/regional clients to strengthen their brand.
· Retail and wholesale WiFi/WiMAX services by partnering with the emerging national/regional wireless carriers to deliver the service to consumers (housing subdivisions, condos, apartments) and businesses (airports, hotels, malls).
· Develop or enter into a wholesale arrangement with a current content provider to retail VoIP and video-on-demand services to be marketed to the consumer by wireless means.
· Develop a franchised turn-key delivery platform to license to business owners to allow them to market wireless products/services.
· Develop a “white label” internet offering to market the finished portal of offerings to other companies that want to capitalize on our developed concept but do not have the resources to create a similar collaboration of products/services to market to the consumer
· Form partnership agreements with cellular companies to capitalize on the emerging UMA/FEMTO cell technologies to market the necessary equipment.
· Develop a municipal wireless strategy that would provide WiFi/WiMAX equipment and services to municipalities by balancing the delivery with strong anchor tenants and advertising to ensure profitability and growth potential. (Product and Service based)
· Market retail products/services to the general public via kiosks or storefronts. (Product and Service based)
· Market products that enable/enhance consumer products within the home which would include gaming.
Conclusions Regarding Our Business Concept
Based on our thorough exploration of our intended market, current market conditions and personal observation, we have established these parameters in support of our concept and planned business venture.
Market
The market for wireless products and services are currently being utilized in nearly every business segment. We believe that any single product/service delivery option, or combination thereof, has great potential to be a winning endeavor by any and all measurement standards.
Projected Sales
Current sales for the aforementioned products/service options can not be determined at this time until the avenue(s) to market the products/services are developed and fully explored. We expect any of the chosen avenues to meet and exceed the needs of the target audience and claim significant market share as a result.
Business Model
The business model including product /service delivery methods will be determined once the avenue(s) to fully exploit this uniquely branded marketing strategy are chosen.
Financial Model
The financial model including all projections will be determined once the avenue(s) to fully exploit this uniquely branded marketing strategy are chosen.
Projected Costs of Sales
Our projected cost of sales will be determined once the avenue(s) to fully exploit this uniquely branded marketing strategy are chosen.
Concept Viability
We have determined that this endeavor can have great potential once the key individual(s) are chosen to move this forward (
Timing
Our research has lead us to the conclusion that this opportunity has the potential to be very successful as the consumer has the immediate tendency, most times, to select a company or platform that provides time saving services such as a one-stop approach and is strengthened by a successful marketing campaign. All industry forecasts point to wireless platforms as a viable service/product delivery method that the consumer is already embracing.
Profitability
Profitability will be determined once the avenue(s) to fully exploit this uniquely branded marketing strategy are chosen.
CONTACT EMAIL: Steve@1800WiFi.COM if you or your company is interested in discussing a business relationship.